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How it works

Spot, then SHAPE.

In plain English: find your spot, find where customers drop out, and fix that first. Then the next one.

First, we find your spot.

Before we make a single thing, we answer three questions. You get a straight answer to each.

  1. 01

    What’s really holding you back?

    The real problem, in one sentence. Often it isn’t the one you thought marketing should fix.

  2. 02

    What is everyone else saying?

    A clear picture of your competitors: what they claim, where they show up, and the gap nobody has taken.

  3. 03

    Where can you win?

    Your spot in one line: who you’re for, and why they should pick you.

Why start here? Brands that own a clear space get talked about more — and brands that get talked about, grow. Everything we make after this points at your spot.

SHAPE: five places your growth can leak. And the fix for each.

Tap each letter to see the fix

1 of 6 opened

  1. Spot

    Positioning
    The fix
    Whether you’re setting your position for the first time or rethinking it, we find what’s holding you back, map your competitors and pin down the space you can own.
    How you’ll know
    Anyone can explain what you do, and why you, in one line. And more people start talking about you.

    What we plan and make

    • How you’re seen today: what customers really think and say about your brand
    • Three competitors mapped: what they say, where and how they show up
    • One reason to choose you, said simply
    • Your biggest growth opportunities, ranked

Spot

Positioning
The fix
Whether you’re setting your position for the first time or rethinking it, we find what’s holding you back, map your competitors and pin down the space you can own.
How you’ll know
Anyone can explain what you do, and why you, in one line. And more people start talking about you.

What we plan and make

  • How you’re seen today: what customers really think and say about your brand
  • Three competitors mapped: what they say, where and how they show up
  • One reason to choose you, said simply
  • Your biggest growth opportunities, ranked

Which one sounds like you? Tap it — or take the 30-second leak test.

Your first 90 days

Week 1

Find the leak

The SHAPE Diagnosis, in five working days: a SHAPE analysis of your brand that names your spot and the stage that’s leaking.

Weeks 2–4

Set your spot and your brand kit

The look, the voice and the templates — decided by your position, not by taste alone.

Months 2–3

Fix the biggest leak first

We point the monthly work at the SHAPE stage that leaks most, with a short look at the numbers every month.

Day 90

Review

A full review: what moved, what didn’t, and the next leak to fix.

That’s how we work. Ready to find your leak?

Thirty minutes, no deck. Tell us what’s stuck — we’ll tell you where we’d start.

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